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Buyer Agent

New Home Owners

Buyer’s Agent Job Duties & Responsibilities

  • Prospect for buyer leads, convert leads to appointments & close for buyer agency agreements.

  • Conduct a thorough needs analysis to ensure fiduciary service to all buyer clients.

  • Ensure that buyer clients are pre-qualified with mortgage lender.

  • Show homes to prospective home buyer clients.

  • Identify homes to show that meet buyers’ criteria.

  • Schedule showings of homes with buyer clients and/or listing agents.

  • Refine buyers’ criteria and select additional homes to show as necessary.

  • Write & submit all offers to purchase homes for buyer clients.

  • Negotiate offers to purchase and oversee entire negotiation process.

  • Schedule and attend on-site property inspections with clients and vendors.

  • Negotiate all inspection repairs.

  • Provide buyer clients access to homes under contract as needed for measuring, inspecting & etc.

  • Promptly return all buyer client telephone calls, texts and/or emails.

  • Gather and answer buyer questions about potential homes and local community information.

  • Provide buyer clients pricing information and market research.

  • Educate buyer clients about home buying process.

  • Regularly assure buyer clients that lead agent is involved & informed – Promote the team concept

  • Keep lead agent informed on all client communications and developments (copied on all emails & update notes in CRM).

  • Close buyer clients to written offers to purchase.

  • Train, mentor and assist in the hiring of additional buyer’s agents and showing assistants.

  • Communicate diligently with administrative staff to ensure the highest level of service to buyer clients from initial contact through contract to close.

  • Regularly attend team meetings.

  • Attend all office training for working with buyer clients.

Buyer’s Agent Production Expectations

  • Lead Sourcing – Buyer’s Agent is expected to generate an equal amount of leads & closed transactions from Buyer’s Agent’s own Sphere of Influence (SOI) and general prospecting efforts to match the number of leads & transactions generated by the team an ultimately closed by Buyer’s Agent.

  • Team Generated Leads – (definition) Apply the “But-For Test”: But for the existence of the team & it’s listings, would the lead have been generated? So inbound calls from signs on listings and internet inquiries from online listings would be considered Team Generated Leads since but for the team & the listings they would not have been generated in the first place.

  • Buyer’s Agent Generated Leads – (definition) Leads generated from Buyer’s Agent’s own SOI and other prospecting efforts like Expired Listings, For Sale By Owner (FSBO), Just Listed/Just Sold contacts and etc.  Any listings generated by Buyer’s Agent will be counted as Buyer’s Agent Generated Leads for sourcing purposes too.

  • Activity Tracking – Buyer’s Agent is expected to input & report all prospecting and client servicing activities regularly for accountability and to keep the rest of the team informed.

Listing Agent

Home Showings

Listing Agent Job Duties & Responsibilities

  • Prospect for listing leads, convert leads to appointments & close for listing agency agreements.

  • Conduct a thorough needs analysis to ensure fiduciary service to all seller clients.

  • Ensure that listing clients are prepared to list 

  • Market listing to potential buyers

  • Review and submit all offers to purchase listing from buyer agents.

  • Negotiate offers and oversee entire negotiation process.

  • Negotiate all inspection repairs

  • Promptly return all seller client telephone calls, texts and/or emails.

  • Gather and answer seller client questions about potential buyers.

  • Provide seller clients with pricing information and market research.

  • Educate seller clients about home selling process.

  • Regularly assure seller clients that lead agent is involved & informed – Promote the team concept

  • Keep lead agent informed on all client communications and developments (copied on all emails & update notes in CRM).

  • Train, mentor and assist in the hiring of additional sales agents and showing assistants.

  • Communicate diligently with administrative staff to ensure the highest level of service to seller clients from initial contact through contract to close.

  • Regularly attend team meetings.

  • Attend all office training for working with seller clients.

Listing Agent Production Expectations

  • Lead Sourcing – Listing Agent is expected to generate an equal amount of leads & closed transactions from Listing Agent’s own Sphere of Influence (SOI) and general prospecting efforts to match the number of leads & transactions generated by the team an ultimately closed by Listing Agent.

  • Team Generated Leads – (definition) Apply the “But-For Test”: But for the existence of the team & it’s listings, would the lead have been generated? So inbound calls from signs on listings and internet inquiries from online listings would be considered Team Generated Leads since but for the team & the listings they would not have been generated in the first place.

  • Listing Agent Generated Leads – (definition) Leads generated from Listing Agent’s own SOI and other prospecting efforts like Open Houses, Expired Listings, For Sale By Owner (FSBO), Just Listed/Just Sold contacts and etc.  Any listings generated by Listing Agent will be counted as Listing Agent Generated Leads for sourcing purposes too.

  • Activity Tracking – Listing Agent is expected to input & report all prospecting and client servicing activities regularly for accountability and to keep the rest of the team informed.

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